AI Insights · Timothy · April 2025
Top 5 Meal Kits and Specialty Foods Apps on iOS in New Zealand, Q1 2025
Explore the performance of the leading meal kit and specialty food apps in New Zealand during Q1 2025, highlighting download and user trends.
In the first quarter of 2025, the iOS platform in New Zealand saw varied performance among the top delivered meal kits and specialty foods applications. Here's a closer look at the trends.
Vivino: Drink The Right Wine experienced a fluctuating weekly revenue, peaking at around $98 in early January and March, while maintaining steady weekly downloads ranging from 152 to 235. Its active users slightly decreased from 424 to 354 over the quarter.
eMeals - Healthy Meal Plans had minimal downloads, with a peak of 11 in early January, and its active users remained low, peaking at 12 in the same period.
HelloFresh: Meal Kit Delivery showed consistent growth in active users, rising from 3.3K to 9.2K by the end of March. Weekly downloads peaked at 440 in late January.
Factor_ Prepared Meal Delivery had a stable active user base around 270, with a small increase in downloads, reaching a high of 12 in early March.
Tipple saw minimal activity, with downloads peaking at just 2 in early March.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.
